De estudiantes a profesionales: Soldiers of Change visita La sede de Wonderful Company  

Con el compromiso de desarrollar futuros líderes en Central Valley, Wonderful College Prep Academy (WCPA) se enorgullece de ofrecer una programación innovadora y completa que dota a los estudiantes de habilidades para toda la vida.

Years ago, our founder Lynda Resnick had a revelation—students themselves were the most qualified individuals to market to their peers. Recognizing their unique perspective on barriers to health, she envisioned students as soldiers of change on campus. To empower them with the necessary tools and skills, WCPA introduced the Soldiers of Change program as an elective option, exclusively available for 10th-grade students. This program was crafted to impart practical knowledge essential for launching impactful marketing campaigns. These young and ambitious change-makers have embarked on a diverse range of topics over the years, adopting a holistic approach to health and well-being.

Annually, the Soldiers of Change class, consisting of twenty students, has the opportunity to visit the headquarters of The Wonderful Company in Los Angeles. They participate in leadership training sessions, tour the Wonderful Agency, and attend a panel where they interact with executives in the marketing field.

During the panel discussions, eager students hear from a diverse group of professionals in public relations, marketing, and talent acquisition. This inclusive panel includes entry and mid-level individuals who share their experiences, offering a wide range of unique perspectives and insights. Students also have the opportunity to meet with a panel of senior executives, including the president of The Wonderful Agency, the company's chief corporate affairs officer, as well as the Wonderful Agency's chief creative officer, and its senior vice president of account services. Each executive shares advice and listens to students' ideas for upcoming marketing campaigns.‍‍

‍Here’s what some Soldiers of Change students have to say about their visit to The Wonderful Company:

• "Ha sido un viaje estupendo. Fue genial escuchar a los panelistas que están empezando en sus carreras y también a los que tienen mucha más experiencia. Esto me ha inspirado a explorar el marketing como carrera".
• "Fue increíble. El edificio tiene tanto arte bonito y fue genial conocer a tantos empleados de Wonderful y aprender más sobre sus trayectorias y cómo llegaron a donde están hoy."
• "¡Este sitio es increíble! Aprendí mucho sobre lo que es trabajar en Wonderful, a lanzar una carrera en marketing, habilidades importantes a la hora de buscar trabajo y mucho más."

El impacto del programa Soldiers of Change va mucho más allá de las aulas. Al comprometerse con sus comunidades y concienciar sobre estilos de vida saludables, los estudiantes se convierten en catalizadores de un cambio positivo. Sus campañas de marketing sirven como faros de inspiración, animando a personas de todas las edades a adoptar una forma de vida más sana y feliz.